Email marketing, unlike other marketing mediums, has managed to stay relevant ever since. its emergence. Email marketing lists are still essential. and companies who understand the potential of email marketing hold email lists at a high level of importance. Luckily email list providers such as List Giant have made it easy for companies to acquire email lists and put them to use.
However – in situations where marketers stop and think. are their email marketing efforts still worth it? It all boils down to the effectiveness of email marketing.
doing what it does best, converting, and retaining customers. In short, email marketing is generally six times more effective in promoting your business compared to social media marketing.
Now considering how much buzz is surrounding social media marketing these days. email marketing still beats social media marketing in many ways. With that being said, there are additional reasons why the effectiveness of email marketing can not be underestimated. And this article is going to explain all the ways email marketing is still an effective marketing medium. so keep reading.
Reasons Why Target Email Lists are Still Valuable in 2021
While SMS marketing has existed for quite some time now, it has failed to establish the same importance that target email lists hold for various industries. The personal touch and the two-way communication email marketing provides, can not be beaten even in 2021.
With that being said, you are probably looking for actual reasons why email marketing still holds its value for marketers. So without further ado, here are some key reasons:
Most low-cost marketing medium:
not many marketing mediums can match the low-cost nature of email marketing. There isn’t any need for hiring extensive teams and buying expensive tools for a successful email marketing campaign. Not to mention, you can expect a high return on your investment with this marketing medium. To put it in perspective, you can expect to spend up to 50% less on email marketing compared to SEO and TV commercials.
The low cost and high return on investment offered by email marketing make it an ideal marketing medium for small businesses with low budgets.
However, the low cost of email marketing is not just meant to benefit small businesses, but it also offers a sustainable and ongoing marketing option to larger companies. No matter what the size of your organization is, there is something for companies of all sizes by acquiring direct mailing lists.
Email marketing allows you to target the right people:
As long as your email list is from a reputed provider, you can rest assured that you can reach the right audience. On the other hand, TV commercials and website marketing rarely hit the mark when reaching the correct audience.
There is always a risk that your message will be lost by echoing against non-relevant individuals when using other digital marketing mediums. Email marketing allows you to pinpoint your audience and segment them if needed to approach particular individuals who are genuinely interested in your offerings. The focused approach given by email marketing is still unmatched, and this is one of the significant reasons it is still one of the most effective marketing mediums to this day.
Email marketing is sustainable:
Email marketing is an entirely virtual process that doesn’t require any fuel, paper, harmful chemicals, and use of animals. And with the increasing awareness regarding sustainability among the general public.
It is no surprise that email marketing has become the go-to marketing platform for companies looking to adopt sustainable marketing practices. The complete lifecycle of a marketing email is limited to the cyber realm, which means there are no environmental impacts associated with email marketing. Not to mention adopting eco-friendly marketing practices also makes you the consumer’s favorite.
Now that you know that email marketing is still an effective marketing medium, you can look up mailing list companies online to buy an email list.